Thursday, December 22, 2011
Without a doubt, the advent of 'New Media' has created a wave of change in society in general. Here are some of the most notable effects: The creation of the virtual handshake/hug We live in a global village- most of us have family and friends who live in different regions, states, countries or even continents. 'New Media' has facilitated a seamless continuity of thoughts, ideas and probably the most treasured,
Some of the general concerns surrounding privacy and confidentiality in 'New Media' include storage of private information for users on social networking sites and the seemingly permanent existence of past posts no matter how many times we hit the 'delete' button. Now, here are some other privacy issues that must be considered in 'New Media' such as: Who has access to photos of me? In the case of Facebook, there is also the controversy about easy access to photos posted by other users. Essentially, I can go to the profile of another user, copy his/her photos and use it to satisfy my own agenda. This is all without the knowledge of the original user. While on the subject of Facebook, 'tagging' of photos can also be considered an invasion of privacy since other Facebook users. Without the right privacy controls, you can find yourself being 'tagged' in photos that have nothing to do with you and in some cases are lewd, and/or contain text that can have others perceive you in a negative light. This can be of great concern to current employees as well as job seekers, since some companies conduct strategic searches on social networking sites to keep track of employees and candidates.
A 'New Media' feature that I would like to see created and developed would be one where users can expedite the process of renewing documents such as driver's licenses and passports without hassle. This internet platform will have to be vetted thoroughly for potential security breaches, since any error in judgment could potentially lead to incidences of identity theft. To reduce this possibility, only authorized officials at these agencies will be able to review and approve submissions from the public. The user will enter pertinent information into a virtual database located on the website in encrypted format. This information will then be submitted in real-time to authorized officials, working 24-hours, seven days a week for review and approval. Once there are no questions regarding the information submitted by the user, he/she will receive confirmation from the authorized officials within 24-hours. Thereafter, the user has the option of printing a virtual document that reflects all of the updates that were made, saving it on a secure section of the website and/or uplifting a traditional copy of the document from the issuing institution. Such a 'New Media' will eliminate a lot of the anxiety that comes with losing and/or renewing such documents.
In this position, I would emphasize the point that 'New Media' is now a true extension of traditional outreach efforts and that it will play a key role in spreading the word about the college to both existing and potential students. The college already features a Facebook page with 6,007 'likes.' There is also a Twitter page with 198 followers. Further the college also has a presence on Myspace (3336 friends), and a dedicated YouTube channel with 79 subscribers and 14,003 views.
A virtual world can best be described as a three-dimensional environment on the internet in which users can create graphical extensions of themselves called avatars. These avatars are capable of inhabiting certain 'hangouts' and interacting with other avatars in cyberspace. Popular examples of virtual worlds are: Second Life, Whyville, Moove,Kaveva, There and IMVU. For starters, businesses can use virtual worlds as a creative option for facilitating meetings from different corners of the office or globe. In addition, business owners can host virtual events which will allow them to get to know their target audience and other members of the virtual community. Pros of Virtual Worlds Reduced Costs- for example, in hosting virtual events, there is little or no cost associated with this activity Time Flexibility- it would be easier to change the schedule of a virtual conference for example, than it would be to do this in a traditional setting. Multi-tasking- Users can literally be in be in two places at one time. For example they can engage in networking in both the real world and the virtual world at the same time. Fosters Creativity- Users can get to see the fun side of their customers and business partners because creating avatars and environments.
"Virtual worlds are quickly becoming a powerful tool and a driving force to what many are calling the 3D Internet – one that is open, immersive, innovative, and social. We believe it will enable new or transformed applications for business and society, many of which we can’t even imagine yet."Featured image sourced from: http://ahuva18.wordpress.com/2011/08/25/blurred-vision/
Businesses should not be afraid of the changes that will accompany social networking; instead they should learn as much as they can about the various newtorking sites that are available, determine their business goals, and select social networks that can likely help them to reach their business goals. The Bright Side of Social Networking When a business owner creates a presence for his/her business on social networking websites, essentially they are able to take advantage of the 'multiplier effect,' in terms of exposure to new and existing audiences. Any good business owner will tell you that networking is an excellent way in which to gain new customers, as well as establish strategic partnerships with other business owners. However, to network physically, usually means joining an local professional organization, paying annual dues and in some cases paying an additional fee to attend networking events. Also, to attend such an event, the business owner will have to physically remove himself from the operation of his business to network- this is not always an option in the case of small and/or new businesses, which require a very 'hands-on' approach. By engaging in social networking, the business owner will have more flexibility as it relates to time, there will be little or no costs to participate, he/she will benefit from the 'multiplier effect,' and feedback from his/her audience will be instant. The Dark Side of Social Networking The 'dark side' of this form of 'New Media' is that in order to be effective, it requires a 'hands-on' approach as well, especially as it relates to updating statuses and responding to audiences in a time-sensitive manner. Also, some customers and other business owners still place great value on actual 'face-to-face,' interaction, or the old 'hand-shake' and may not view this social networking as a sincere form of interaction.
"If you have two or three people voting 500 times," says Kostakos, the results may not be representative of the community overall. He suspects this may be why ratings often tend toward extremes."What does the future hold? In terms of future evolution, social networking may be viewed in a more positive light in the future and be embraced by society at large. In the present, there are still a lot of questions that exist about this form of media and there's also distrust to some extent. Facebook has faced a great deal of criticism in the past regarding privacy issues. For example, it is possible for photos of users to be simply copied from the Facebook website and used for some other purpose without the knowledge of the user. Right now I believe that we're in the 'Hey, this is a great idea, but how do we use it securely and efficiently," stage. So in the future, I believe that the makers of social networks will work harder to make the social networking environment safer. By taking these steps, users and potential users will feel safer in this environment and look to social networking as a standard way to developing dynamic personal and professional relationships with other users. One thing seems definite however, and that is the growth of LinkedIn as a preferred tool in making business connections. In the world of social networking, the future seems bright for employers and job seekers who use LinkedIn. In recent years, several success stories have been reported, praising the functionality of LinkedIn. One such testimony came in the form of an article by Frank Langfitt titled, 'Social Networking Technology Boosts Job Recruiting,' in which he states:
"Such sites also help job hunters market themselves online by setting up profiles, listing work history and specific skills."
Create a new post on your blog with the above title. In your post, discuss the following. Visit Facebook, Myspace, Friendster - and one other social networking site of your choosing. Compare your impressions of these sites. Note that you probably should register and log in to get the complete picture. Facebook The slogan for this social network is, "Facebook helps you connect and share with the people in your life." Staying true to this slogan, Facebook provides a platform with which thoughts and images are freely shared with select 'Friends' that are also Facebook users. There are various levels of privacy control, which allows the user to