Thursday, December 22, 2011
Without a doubt, the advent of 'New Media' has created a wave of change in society in general. Here are some of the most notable effects: The creation of the virtual handshake/hug We live in a global village- most of us have family and friends who live in different regions, states, countries or even continents. 'New Media' has facilitated a seamless continuity of thoughts, ideas and probably the most treasured,
Some of the general concerns surrounding privacy and confidentiality in 'New Media' include storage of private information for users on social networking sites and the seemingly permanent existence of past posts no matter how many times we hit the 'delete' button. Now, here are some other privacy issues that must be considered in 'New Media' such as: Who has access to photos of me? In the case of Facebook, there is also the controversy about easy access to photos posted by other users. Essentially, I can go to the profile of another user, copy his/her photos and use it to satisfy my own agenda. This is all without the knowledge of the original user. While on the subject of Facebook, 'tagging' of photos can also be considered an invasion of privacy since other Facebook users. Without the right privacy controls, you can find yourself being 'tagged' in photos that have nothing to do with you and in some cases are lewd, and/or contain text that can have others perceive you in a negative light. This can be of great concern to current employees as well as job seekers, since some companies conduct strategic searches on social networking sites to keep track of employees and candidates.
A 'New Media' feature that I would like to see created and developed would be one where users can expedite the process of renewing documents such as driver's licenses and passports without hassle. This internet platform will have to be vetted thoroughly for potential security breaches, since any error in judgment could potentially lead to incidences of identity theft. To reduce this possibility, only authorized officials at these agencies will be able to review and approve submissions from the public. The user will enter pertinent information into a virtual database located on the website in encrypted format. This information will then be submitted in real-time to authorized officials, working 24-hours, seven days a week for review and approval. Once there are no questions regarding the information submitted by the user, he/she will receive confirmation from the authorized officials within 24-hours. Thereafter, the user has the option of printing a virtual document that reflects all of the updates that were made, saving it on a secure section of the website and/or uplifting a traditional copy of the document from the issuing institution. Such a 'New Media' will eliminate a lot of the anxiety that comes with losing and/or renewing such documents.
In this position, I would emphasize the point that 'New Media' is now a true extension of traditional outreach efforts and that it will play a key role in spreading the word about the college to both existing and potential students. The college already features a Facebook page with 6,007 'likes.' There is also a Twitter page with 198 followers. Further the college also has a presence on Myspace (3336 friends), and a dedicated YouTube channel with 79 subscribers and 14,003 views.
A virtual world can best be described as a three-dimensional environment on the internet in which users can create graphical extensions of themselves called avatars. These avatars are capable of inhabiting certain 'hangouts' and interacting with other avatars in cyberspace. Popular examples of virtual worlds are: Second Life, Whyville, Moove,Kaveva, There and IMVU. For starters, businesses can use virtual worlds as a creative option for facilitating meetings from different corners of the office or globe. In addition, business owners can host virtual events which will allow them to get to know their target audience and other members of the virtual community. Pros of Virtual Worlds Reduced Costs- for example, in hosting virtual events, there is little or no cost associated with this activity Time Flexibility- it would be easier to change the schedule of a virtual conference for example, than it would be to do this in a traditional setting. Multi-tasking- Users can literally be in be in two places at one time. For example they can engage in networking in both the real world and the virtual world at the same time. Fosters Creativity- Users can get to see the fun side of their customers and business partners because creating avatars and environments.
"Virtual worlds are quickly becoming a powerful tool and a driving force to what many are calling the 3D Internet – one that is open, immersive, innovative, and social. We believe it will enable new or transformed applications for business and society, many of which we can’t even imagine yet."Featured image sourced from: http://ahuva18.wordpress.com/2011/08/25/blurred-vision/
Businesses should not be afraid of the changes that will accompany social networking; instead they should learn as much as they can about the various newtorking sites that are available, determine their business goals, and select social networks that can likely help them to reach their business goals. The Bright Side of Social Networking When a business owner creates a presence for his/her business on social networking websites, essentially they are able to take advantage of the 'multiplier effect,' in terms of exposure to new and existing audiences. Any good business owner will tell you that networking is an excellent way in which to gain new customers, as well as establish strategic partnerships with other business owners. However, to network physically, usually means joining an local professional organization, paying annual dues and in some cases paying an additional fee to attend networking events. Also, to attend such an event, the business owner will have to physically remove himself from the operation of his business to network- this is not always an option in the case of small and/or new businesses, which require a very 'hands-on' approach. By engaging in social networking, the business owner will have more flexibility as it relates to time, there will be little or no costs to participate, he/she will benefit from the 'multiplier effect,' and feedback from his/her audience will be instant. The Dark Side of Social Networking The 'dark side' of this form of 'New Media' is that in order to be effective, it requires a 'hands-on' approach as well, especially as it relates to updating statuses and responding to audiences in a time-sensitive manner. Also, some customers and other business owners still place great value on actual 'face-to-face,' interaction, or the old 'hand-shake' and may not view this social networking as a sincere form of interaction.
"If you have two or three people voting 500 times," says Kostakos, the results may not be representative of the community overall. He suspects this may be why ratings often tend toward extremes."What does the future hold? In terms of future evolution, social networking may be viewed in a more positive light in the future and be embraced by society at large. In the present, there are still a lot of questions that exist about this form of media and there's also distrust to some extent. Facebook has faced a great deal of criticism in the past regarding privacy issues. For example, it is possible for photos of users to be simply copied from the Facebook website and used for some other purpose without the knowledge of the user. Right now I believe that we're in the 'Hey, this is a great idea, but how do we use it securely and efficiently," stage. So in the future, I believe that the makers of social networks will work harder to make the social networking environment safer. By taking these steps, users and potential users will feel safer in this environment and look to social networking as a standard way to developing dynamic personal and professional relationships with other users. One thing seems definite however, and that is the growth of LinkedIn as a preferred tool in making business connections. In the world of social networking, the future seems bright for employers and job seekers who use LinkedIn. In recent years, several success stories have been reported, praising the functionality of LinkedIn. One such testimony came in the form of an article by Frank Langfitt titled, 'Social Networking Technology Boosts Job Recruiting,' in which he states:
"Such sites also help job hunters market themselves online by setting up profiles, listing work history and specific skills."
Create a new post on your blog with the above title. In your post, discuss the following. Visit Facebook, Myspace, Friendster - and one other social networking site of your choosing. Compare your impressions of these sites. Note that you probably should register and log in to get the complete picture. Facebook The slogan for this social network is, "Facebook helps you connect and share with the people in your life." Staying true to this slogan, Facebook provides a platform with which thoughts and images are freely shared with select 'Friends' that are also Facebook users. There are various levels of privacy control, which allows the user to
Following the prompt to visit http://en.wikipedia.org/wiki/Main_Page, and to make a contribution to any topic/page, I opted to make a change to the page about 'Guyana.' This page gives an overview of the said country and I added this sentence which as time stamped with my wiki username, JenJen30:
General Elections were held on November 28, 2011, which resulted in a re-election of the People's Progressive Party (PPP).--JenJen30 (talk) 03:24, 23 December 2011 (UTC)The entire page can be viewed by going to: http://en.wikipedia.org/wiki/Guyana
In my first post titled, 'What is New Media' I explained that a blog is usually comprised of a series of news, commentary and diary-like pages arranged in chronological order using a Content Management System, and that the wiki concept is similar to that of a collaborative effort. In this post, I will attempt to compare and contrast both forms. A blog usually has one author, whereas a wiki can have several authors. In blogging culture, once something has been posted it is generally not updated, and if it is updated, the author will usually make mention of it. In the case of a wiki, constant updates are typical and encouraged among users. However for both blogs and wikis, readers are able to leave comments about what they've read. The content in a blog is made up mostly of opinions, whereas a wiki acts as a knowledge source. In the article titled, 'How can we measure the influence of the blogosphere?' Kathy E. Gill states:
"Bloggers write about topics that matter to them; their audience may be large or small."Speaking of content, this is usually added at a slower pace in the case of a blog when compared with a wiki- probably because the latter has more contributors. Convergence is very important in today's networked world because it units 'Old Media' and 'New Media' in a way that responds effectively to the needs of consumers. For example, perhaps I had a subscription to the printed version of the New York Times, for many years, but in an effort to be more 'green' I would prefer to now receive this newspaper digitally. Here is were convergence becomes important because if the New York Times gives me the option of now receiving this newspaper in a digital format, essentially they would have met my needs. New York Times does offer its news paper digitally. Yes, blogs can take on a collaborative approach. If this approach is used, there has to be a central blog, which will then be updated by various other bloggers with blogs of their own. These bloggers can add the central blog to their own blogs as a link and highlight it. The plus here is that the central blog would benefit from the multiplier effect, since its content would be exposed to the varied audience of each individual blogger. To answer the question about using wikis in a a way that has never been used before, I'd like to reference an article titled, More on How to Build Your Own Wikipedia, in which Margaret Locher writes:
"Diverse organizations, including businesses, schools and government agencies, are waking up to the benefits of wikis—one of the group of Web-based applications designed to improve information sharing and collaboration known collectively as Web 2.0. By making it easier to gather and share information as well as record discussions about a subject, wikis (familiar as the software behind online encyclopedia Wikipedia) can help people improve their processes and get projects done faster."I think a great new way to use wikis would be in the newspaper industry, in that it will afford the newspaper to widen its reach if each state, or global region is represented by a select set of reporters. Each reporter will be responsible for uploading content from their state or part of the globe and this information will be arranged in chronological order by state or region. In doing this, the reader will have a wealth of information to choose from, thus giving the newspaper a competitive edge. Featured image sourced from: http://ipad-site.net/app/digital-subscriptions-are-good-business-for-the-new-york-times/
In my previous post titled, 'Describe New Media' I gave an overview of the different forms of 'New Media' and made some comparisons to that of 'Old Media.' Here are some specific things that we can consider when comparing 'New Media' with 'Old Media': Cost It's no secret, it is far less expensive for a business owner to utilize 'New Media' rather than 'Old Media' in terms of reaching his/her target audience. 'New Media' is typically free to use, whereas 'Old Media' can be very costly. The use of 'New Media' provides a some-what level playing-field for small business owners when compared with the marketing efforts of larger companies. Here, the small business owner can get the word out about his/her business and not run the risk of going bankrupt, as would be the case if more traditional forms of advertising were to be used. Time To use the example of social networking, a form of 'New Media,' business owners can large amounts of time that would need to be invested, if he/she were to participate in traditional 'hand-shaking' type events. This issue resonates especially with small business owners who sometimes have to make a choice between establishing effective relationships with customers and potential business partners, against staying onsite and ensuring that the business is being run smoothly. To a great extent, social networking makes this decision a lot easier because the business owner is able to multitask- run his/her business and use small increments of time to expand his/her social network. Reach By far, 'New Media' has the potential to have a more expansive reach than that of 'Old Media.' This is in part to the fact that older media forms such as newspapers/magazines, television and radio can now be viewed by audiences using the internet- the unifying force in most forms of 'New Media.' Interactivity In the case of 'Old Media' interactivity is limited in that feed-back from the audience cannot be facilitated in some cases, or if even it can be facilitated, garnering a response from the audience can take a long time. It can also be expensive and time consuming for the company if printed or phone surveys (usually associated with 'Old Media') are used to keep abreast of the changing needs of the audience. Human Resources 'Old Media' requires a full staff to keep processes running efficiently. This is not usually the case with 'New Media' especially in small businesses, where one or two persons can be charged with the responsibility of making updates to posts and responding to audiences. In some larger companies, the management of 'New Media' is now an added role to existing forms of 'Old Media.'
As mentioned in my earlier blog titled 'What is New Media,' examples of 'New Media forms include text messaging,social networks, podcasts, blogs, wikis and Youtube. There are several ways in which we can distinguish 'New Media' from 'Old Media.' For starters, we can distinguish the two by the different elements that make up the terms. The 'New Media' elements were described earlier, text messages, blogs, podcasts etc. 'Old Media,' typically includes print media such as newspapers and magazines, radio and television (both of which are transmitted using signals in the atmosphere.) Secondly, 'New Media,' tends to be more interactive than 'Old Media,'- it takes literally seconds for direct feed-back from audiences with 'New Media,' whereas 'Old Media,' can garner a more lengthy response time. Third, 'New Media' is typically free to utilize, whereas, 'Old Media' forms can be quite costly in terms of advertising. The current economic downturn, among other factors is responsible for many consumers, especially the younger generation embracing 'New Media', and leaving 'Old Media' in the dust. In the article, 'Old media hits the skids as new models roil market' by Joyce Hanson, the author reported these findings:
"As of December, the networks' prime-time ratings in the key 18- to 49-year-old age category were all down: at NBC by 11%, at CBS by 10% and at ABC by 5%."
To answer the question, 'New Media' is a broad term that is used to describe various forms of interactive, electronic communication. The internet acts as the foundation for almost all forms of electronic communication, and studies show that these new forms are gradually replacing older forms, such as newspapers, radio and television. Examples of 'New Media' include: text messaging, social networks, podcasts, blogs and wikis and Youtube. I will now give a general overview of each type 'New Media' previously mentioned.
"For anyone who loves listening to the wide variety of internet audio programming, but can't always listen to their favorite shows when they're scheduled or take the time to download them manually, help has arrived."From the perspective of a business owner, podcasts can be used to enhance existing marketing efforts in which older forms of media are being utilized. Placing an ad during a podcast segment, allows the business owner's message to reach a wider audience, thus a better outcome can be predicted in terms of sales. Blogs A blog is usually comprised of a series of news, commentary and diary-like pages arranged in chronological order using a Content Management System. Business owners are increasingly using blogs as a way of expressing their views on current issues and/or sharing direct information with target audiences about new developments related to products/services. Like most 'New Media', the blog creates a conducive environment for the business owner to interact directly with the target audience and receive fast, timely feedback. Blogs should be used as an accessory to a standard website, and should be seen as another avenue with which to interact directly with audiences. Wikis The wiki concept is similar to that of a collaborative effort. Essentially it is a document that exists online, and viewers can easily make edits to the document- these edits are recorded so that all users have access to them. For a business owner, wikis hold the promise of saving time and money that would have otherwise be used up for travelling, mailing or even e-mailing. As such, wikis can easily become the communication tool of choice for interdepartmental and global collaborations because it can save companies time and money. Youtube This is an internet platform that allows users to upload video content and share the said content with the public. YouTube is the main source of videos "going viral,", which translates to a video becoming popular (viewed by millions) in a very short space of time. In the Clive Thompson article titled, 'How YouTube Changes the Way We Think,' the author used the example of how MadV's video post had garnered an overwhelming response from other YouTube users:
"Within a few days, hundreds of YouTube users had posted videos—shot on webcams, usually in their bedrooms—displaying their own scrawled messages: "Don't quit!" "Tread gently." "Think." "Carpe diem." "Open your eyes." And my favorite, "They could be gone tomorrow!" Soon, MadV had inspired 2,000 replies, making it the most-responded-to video in YouTube's history."It will not cost the business owner anything to upload a video about his/her business to YouTube, again saving time and money that would have otherwise be spent on creating and placing an ad on television. With the exception of text messaging, the internet is the back-bone of all other forms of new media- these systems cannot operate in its absence. The image used in this blog was sourced from: http://rickyahuja.com/wp-content/uploads/2011/07/new-media-insert.jpg