"If you have two or three people voting 500 times," says Kostakos, the results may not be representative of the community overall. He suspects this may be why ratings often tend toward extremes."What does the future hold? In terms of future evolution, social networking may be viewed in a more positive light in the future and be embraced by society at large. In the present, there are still a lot of questions that exist about this form of media and there's also distrust to some extent. Facebook has faced a great deal of criticism in the past regarding privacy issues. For example, it is possible for photos of users to be simply copied from the Facebook website and used for some other purpose without the knowledge of the user. Right now I believe that we're in the 'Hey, this is a great idea, but how do we use it securely and efficiently," stage. So in the future, I believe that the makers of social networks will work harder to make the social networking environment safer. By taking these steps, users and potential users will feel safer in this environment and look to social networking as a standard way to developing dynamic personal and professional relationships with other users. One thing seems definite however, and that is the growth of LinkedIn as a preferred tool in making business connections. In the world of social networking, the future seems bright for employers and job seekers who use LinkedIn. In recent years, several success stories have been reported, praising the functionality of LinkedIn. One such testimony came in the form of an article by Frank Langfitt titled, 'Social Networking Technology Boosts Job Recruiting,' in which he states:
"Such sites also help job hunters market themselves online by setting up profiles, listing work history and specific skills."